The world of entertainment is mourning the loss of Clarence Alexander Avant, an iconic figure affectionately known as the “Black Godfather,” who passed away peacefully at his home in Los Angeles on Sunday, August 13, 2023. He was 92 years old. Avant’s influence stretched far beyond the realms of music, entertainment, politics, and sports, leaving a lasting mark on generations to come.
Born on February 25, 1931, in Greensboro, North Carolina, Avant rose from the challenges of segregation to become a trailblazer in the entertainment industry. His impact was acknowledged by top artists, executives, and influential figures including Quincy Jones, Jay-Z, Whitney Houston, Pharrell Williams, Lionel Richie, and many more.
Avant’s journey to prominence began in the 1960s, where he managed the careers of pioneering blues artist Little Willie John, famed composer Lalo Schifrin, jazz legend Sarah Vaughan, and jazz organist Jimmy Smith. Notably, his record-breaking deal for jazz producer Creed Taylor with A&M Records showcased his negotiation skills. This accomplishment caught the attention of Quincy Jones, leading to a lasting friendship and collaboration that would shape the industry.
In 1968, Avant orchestrated the sale of the legendary Stax Records, a monumental move that solidified his reputation as a behemoth figure in the music business. Through the years, Avant’s influence expanded, and he ventured into forming his record company, Sussex Records. The label was instrumental in launching the careers of artists like Bill Withers, The SOS Band, Alexander O’Neal, and…
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