There’s No Such Thing as a Casual Interaction With Your Doctor Anymore

There’s No Such Thing as a Casual Interaction With Your Doctor Anymore

The pandemic initiated a slew of transformations, and though many have not stuck, one indisputably has: Telehealth is booming in America. This golden age of electronic engagement has one massive benefit—doctors are more accessible than ever. Unfortunately, this virtue is also proving to be telehealth’s biggest problem. For patients, being able to reach their doctors by video visit, phone call, or email is incredibly convenient, but physicians have been overwhelmed by the constant communication. This cost is now being shifted back to the patients, and almost every interaction with a doctor, no matter how casual, counts as some form of “visit” now.

At the start of the pandemic, telehealth was lauded as the beginning of a revolution in medicine. Patients quickly became adept at using online portals to reach their doctors, frequently writing to them with quick questions or concerns in between visits. But when in-person visits largely resumed, this higher volume of online messaging did not go away. In fact, it did not even seem to decrease. And though a video appointment and office visit might be interchangeable in a doctor’s daily schedule, busy physicians found themselves with little time to respond to those smaller communications.

To stay above water, some doctors and health systems have started charging for many of their responses. These in-between interactions, once considered a standard part of care, are being reframed as separate services, many of which warrant additional charges. Having an informal relationship with your doctor is now just fiction: You get the care that you pay for.


When Jed Jacobsohn got COVID for the first time in May, he began gathering information. How long should he quarantine for? How could his two young children stay healthy? He decided to give his doctor a quick call, and after five minutes, he hung up satisfied, he told me. Next thing he knew, he had a $180 bill. His satisfaction evaporated.

For a patient, five minutes is…

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