Without a doubt, the sneaker brand Løci is a celebrity favorite. From Leonardo DiCaprio (who is actually an investor in the brand) to Ben Affleck to Kristen Bell and Robert Downey Jr. A-listers just can’t seem to get enough of Løci. But why all the fuss? It turns out that this London-based brand doesn’t just make great, comfy sneakers, but it also uses sustainable and vegan materials. And that’s a big tick in our book. Here’s more about Løci, its celebrity fanbase, and some of our favorite sneaker picks.
What is the Løci brand?
Løci is already incredibly popular, but it’s actually still a relatively new brand in the sneaker market. It was founded in 2020 by Frank Eribo and Philippe Homsy, who were concerned about the amount of animal products used in the fashion industry. The shoe sector, in particular, is reliant on the leather industry, which is linked with deforestation, rising emissions, and the slaughter of millions of animals every year.
Eribo and Homsy decided it was time to create sustainable, ethical sneakers that wouldn’t impact the environment in the same way. “We wanted to create a premium vegan alternative, where customers wouldn’t have to compromise on style or quality,” they told Soho House.
With that in mind, the brand makes all of its products with eco-conscious materials, like corn leather, recycled plastic, and cork, in ethically run factories in Portugal, where every worker earns a living wage. The collections are also produced in small drops to reduce waste, and each purchase gives back to the environment—10 percent of all profits are donated to marine conservation nonprofits.
Who wears Løci sneakers?
Løci’s sustainability focus and its top-quality sneaker design have turned it into a hit with celebrities. Some of its most famous fans include those mentioned above, plus Sophie Turner, Eva Longoria, Mila Kunis, Nikki Reed, Jessica Alba, Kylie Jenner, Olivia Wilde, and Lucy Hale, who recently partnered with…
Read the full article here
