When celebrities get a facelift, they keep it quiet. When Tiffany & Co. does, they throw the biggest party of the week. And so it was, one cool evening in New York City: mega-celebrities like Pharrell Williams, Hailey Bieber, Zoë Kravitz, Florence Pugh, Michael B. Jordan, Anitta, and the singularly named Jimin (of BTS) descended on Fifth Avenue to fete the legendary jeweler’s revamped original location, which is now known simply as “The Landmark.”
“This is actually very emotional for me,” said Alexandre Arnault, the 29-year-old luxury scion who serves as Tiffany & Co.’s executive vice president, noting that the diamond mothership hasn’t been remodeled since 1940. “We tried to keep the outside as true to what it was when the store was founded,” focusing instead on a total revamp of its 10 floors. Now, the location includes a private club; a series of video installations; a world-renowned art collection with works by Damien Hirst, Julian Schnabel, and Anna Weyant; and of course, a ton of glittering inventory.
A painting by Julian Schnabel at Tiffany & Co.’s The Landmark.
Courtesy of Tiffany & Co.
The new space designed by renowned architect Peter Marino also holds a jaw-dropping array of Tiffany & Co. icons, including the aqua Jean-Michel Basquiat painting featured in the brand’s 2021 ads with Beyoncé and Jay-Z, a new version of the legendary 128.54-carat Tiffany Diamond seen on Lady Gaga at the 2019 Oscars, and a replica of Audrey Hepburn’s little black dress from Breakfast at Tiffany’s, created by Hubert de Givenchy in 1961. (The original is still in the designer’s archive, though Paramount Pictures owns another. A third was auctioned by Christie’s in 2006 for about $860K—or 40 Elsa Peretti x Tiffany bone cuffs.) The couture copy is part of “The Audrey Experience,” which showcases floor-to-ceiling photos and outtakes from the film, along with a soundscape of Moon River recordings in all their jazzy, old-school splendor.
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