Lucio Di Rosa has his share of nail biting, last-minute celebrity dressing tales he could easily turn into a best-selling book.
There was the time he was working with Sharon Stone, in Monaco nearly two years ago, to walk the red carpet for the second world premiere of the James Bond movie “No Time to Die.”
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To fit in with the Bond vibe, Di Rosa thought a dress made of Swarovski crystal mesh would be perfect. “I made it very fitted, incredibly figure hugging, but I forgot to have her try to sit down,” the veteran fashion expert remembered.
She went downstairs to meet her ride, Prince Albert II of Monaco, who arrived in a vintage Mercedes-Benz convertible to pick her up. But her dress was too tight for her to sit down in the car.
So, the passenger seat had to be pulled back for her to recline. Once at the Monte-Carlo Casino where the premiere was being held, the movie star had to figure out how to walk up the stairs. “She basically had to be taken up the stairs by two big security guys who grabbed her under the arms and literally lifted her while she was faking a walk up the stairs,” Di Rosa recounted. “In the end, the pictures came out really great, and she was very happy.”
Di Rosa has spent years pairing the right brand and the right dress for celebrity events while doing last-minute alterations, figuring out how to fix a broken zipper with only minutes to spare or dealing with someone who decides at the very last minute she isn’t wearing the dress she originally picked. (Di Rosa always comes with a back-up dress.)
Now, after many years of working for Italian fashion houses, Di Rosa has started his own company. At the beginning of the year, he established LDR22, a strategic branding agency based in Monaco and Milan to match luxury brands with celebrities and other VIPs.
“I decided to go out on my own to broaden the audience of the people I work with and to work with different clients,” said Di Rosa, who recently…
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