Dubbed a ‘trolls paradise’, gossip website Tattle has become known for the venomous nature of its users’ posts.
From celebrities to writers, it seems no one is safe from the ire of its anonymous commentators.
Yet one tribe seems to draw particular malice: so-called mumfluencers, Instagram influencers who make their trade in sharing the exploits of themselves and their children online.
Take this post about leading mumfluencer Anna Whitehouse, known as ‘Mother Pukka’, who boasts 382,000 followers.
‘One minute she’s in Africa with Comic Relief, then she’s swooshing her blonde locks with Grandmother Pukka for Garnier,’ wrote a user going by the name ‘AliceinWanderlust’.
Using the moniker ‘Mother of Daughters’, midwife and mother-of-four Clemmie Hooper had gained almost 700,000 followers. Her popularity led to advertising deals and a successful podcast
Clemmie’s husband Simon, who still posts to his 854,000 followers, recently published a loving Valentine’s Day post under a photo of the pair sharing a passionate kiss
‘It all slaps a bit of bull***t and inconsistency to me.’
Over a period of seven months, Alice similarly dismissed lifestyle blogger and mother-of-two Emily Murray as ‘smug as f***’, ‘bland and incredibly try hard’.
Bethie Hungerford, a self-declared ‘American mama in London’, was slammed as desperate. ‘Oversharing a bit whiffy,’ Alice claimed.
In another, more controversial post, she accused black influencer and author Candice Brathwaite of ‘social climbing’, being ‘aggressive’ and using her ‘race as a weapon’.
Her posts were frequent enough to attract raised eyebrows from other site users — especially since there was only one mumfluencer who met with Alice’s approval.
Using the moniker ‘Mother of Daughters’, midwife and mother-of-four Clemmie Hooper had gained almost 700,000 followers, courtesy of her photogenic family and unvarnished tales from the frontline of…
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