Last night was an exceptionally special one for Mimia Leblanc and Madiha Chebaa, who jointly launched their latest venture, Shaãd, with a grand celebration in Dubai.
Mimia Leblanc, Nadine Nassib Njeim, and Madiha Chebaa. Photo: Courtesy Shaãd
A brand new high-jewelry house, Shaãd brings together Leblanc’s years of experience with jewelry design (her existing brand Mimia LeBlanc Jewelry has gained international acclaim with showcases at iconic venues like Printemps Paris and Burj Al Arab Dubai, and her designs have also featured in iconic Netflix show Emily in Paris), and Chebaa’s keen business eye — the Moroccan entrepreneur has worked with brands like Mariska and Madi Mirath, blending her rich Arab heritage with an international fashion sensibility. Together, the duo introduced the brand to a selection of handpicked guests with a beautifully curated dinner. There to celebrate their big moment were Lebanese superstar Nadine Nassib Njeim, fashion designer Nicolas Jebran, Vogue Arabia editor-in-chief Manuel Arnaut, and TV presenter and journalist Diala Makki, to name a few. Among the evening’s guests was event designer Toni Breiss too, who brought the dinner to life with exotic blooms, gilded foliage, and glistening gold tablescapes to echo the Shaãd aesthetic.
With a focus on celebrating timeless elegance, impeccable craftsmanship, and the empowerment of women, Shaãd will take its first steps into the industry with a mindfully created collection named Melting Rhapsody. Inspired by nature’s fluidity, the collection features asymmetrical designs that seem to cascade along the body, blurring the lines between elegance and boldness. Made for the ultimate Shaãd woman — an individual who is confident, yet deeply feminine — the line uses marquise-cut white diamonds, pavé settings and a variety of gold finishes, from frosted to satin and semi-polished. Crafted in Italy, these pieces promise to become staples in any jewelry connoisseur’s…
