Image Source: Getty Images / Samir Hussein
Awards season may have come and gone, but the impact of the red carpet this year might outlive the actual ceremonies. Specifically, this season several celebrities embraced sustainability by wearing vintage and archival pieces or by re-wearing their own items from the past. Cate Blanchett wore her Margiela dress from the 2015 Oscars to the 2023 BAFTA Awards. Olivia Rodrigo attended the 2023 Billboard Women in Music Awards in a Spring 2001 look by Chloé. Bella Hadid wore a 1987 Versace gown to the 2022 Cannes Film Festival, and Zendaya wore a 2002 Versace to this year’s NAACP Image Awards. And that’s just naming a few of the standout moments from the first couple of months of 2023.
“At the end of the day, we do not want a round of applause for acts like choosing an independent Black designer, or women-led business, or re-wearing a gown. We want to open the conversation up and let people know how they too can participate.”
To say this emphasis on sustainable fashion is just a trend is probably an understatement. There’s an entire organization dedicated to promoting this very idea. Samata Pattinson, CEO of Red Carpet Green Dress, an initiative that works with celebrities to promote these sustainable fashion moments, tells POPSUGAR why they do what they do. The idea, she says, is “‘moment’ to movement, bringing global cultural sustainability to the forefront of conversation and action within the fashion and design world.”
The organization is basically putting sustainability into the zeitgeist through buzzy celebrity moments that inevitably will be talked out. “I think rewearing is an easy access point and that there are so many beautiful pieces languishing in archives or cupboards that people are genuinely excited to show the light of day,” Pattinson says. “We have a wealth of beautiful clothes already made and participating in that moment of history can actually be very refreshing and a great tribute to a brand and its…
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