CNN
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After decades of banishment from mainstream wardrobes, one of fashion’s most divisive garments — the men’s swimming brief — is making a tentative return across the globe.
Some would argue the garment has never gone away. Beaches and pools in Europe (in France in particular) has long been a safe space for fans of the Speedo style, ditto Brazil. Racing briefs are also de rigeur for swimmers, water polo players and divers, and widely embraced by the gay community.
But could budgie smugglers (as the swimming brief is known in much of the UK and Australia), be back in favor with board short-loving men too?
Speedo — the original purveyors of the much-maligned piece of skimpy swimwear — argue yes, reporting that in 2023, sales and orders across Europe, the Middle East and Africa are up by over 200% compared with 2022. Meanwhile in the US, the brand reports a 54% sales increase from 2020 to 2021 and are expecting to exceed this for 2023 (the brand say data for 2022 isn’t accurate due to logistical changes that year).
The garment’s resurgence could be down to a wider movement towards shorter short proportions in men’s fashion more broadly said Stephen Doig, Men’s Style Editor at British newspaper The Telegraph. “The rise of the short short has been seen at Prada and Dior — so perhaps micro swim shorts are a natural progression,” he said, adding that men’s swimwear is a “booming” market.
“There’s a huge variety of choice and design nous with regards to men’s trunks now,” Doig said, which “makes it surprising to see a return of this throwback.”
In an email interview with CNN, Kirsty Saddler, Speedo’s Vice President of Global Brand Marketing, deemed the Speedo brief “classic, iconic, and known around the world,” and added,…
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