Mieux Swim’s new eco-friendly Back to Black collection. Photo: Courtesy of DPGotcha
This season, Trenton-based swimsuit designer Selina McCoy introduced the first full bathing suit and coverup collections for her company, Mieux Swim, which launched in 2021.
We spoke with McCoy, 47, about her design concepts, and what makes Mieux—which means better in French—a timely choice for swimwear.
What is the concept behind Mieux designs, and what is the significance of the name, meaning better in French?
The “better” part comes in because as we grow, we’ll offer a fully sustainable brand. Even our fabric choices play a part in being “better.” Our introductory drop used eco-friendly and non-sustainable fabrics. This season, we dropped the Back to Black Collection, and each piece is made from fabric constructed with recycled ocean materials. I know some of the impact of clothing production on the environment, so we use a manufacturer that utilizes solar power to energize their factory for production, creating less pollution. We also value the community contributions manufacturers make toward their own communities as we partner with them.
My mission is to make better production choices for the environment, but also to change how people see themselves in swimwear. The concept behind Mieux Swim is to stick with what works as far as the designs. Swimsuits can be classic or complicated. I try not to overthink [designs] too much, and I keep the pieces classic.
Mieux Swim founder/owner Selina McCoy. Photo: Courtesy of Selina McCoy
Tell us about your background.
I’ve never worked in fashion. This is me living out my daydreams in real life. I am currently a special needs school bus driver and have been since 2006. I’ve held other jobs (in hospitals, clinics and doctor offices) to supplement [financially], but it just wasn’t feeding the desire I had to have something that belonged to me.
Mieux Swim is me. It’s mine. It’s a dream that I pulled from my head and made…
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