Louis Vuitton’s men’s spring 2024 show has become, without a doubt, one of the most talked-about events of men’s fashion week. It’s no surprise either—this is the very first show from the newly named creative director Pharrell Williams, the multitalented record producer, rapper, singer, songwriter, and designer.
As the successor to Virgil Abloh, many have been vocal about Williams’s appointment at Louis Vuitton since it was announced in February—either enthusiastically awaiting his work, or rallying behind the names in fashion they wished had gotten the opportunity instead. But this is hardly the first time Williams has been involved with fashion: in 2004, he co-designed a line of eyewear with Marc Jacobs at Louis Vuitton, followed by a 2008 jewelry project with the megahouse. Next came collaborations designed in partnership with Adidas, Moncler, and Chanel, including a capsule collection he created alongside the late creative director Karl Lagerfeld in 2019. He also cofounded Billionaire Boys Club with Nigo in 2003. All that aside, Williams’s appointment marks the first time a figure from the world of music has taken on such a high-profile role in fashion.
Here’s everything you need to know about Louis Vuitton’s men’s spring 2024 show, which took place outdoors, on Pont Neuf bridge in Paris on June 20.
Damier Is Back
Days before the show, Williams debuted his first Louis Vuitton campaign as creative director, featuring a pregnant Rihanna wielding armfuls of Speedy bags, silver chains, and an undone button-down covered in shadowed checkerboard print. The look spoke volumes, especially for LV devotees. Damier—the brand’s version of checkerboard print first introduced in 1889—is back, with Williams using the pattern in radical new ways. It covered the Pont Neuf bridge in a blanket of pillow-y, pale yellow carpeting that served as the runway. But it was also seen on jean jackets, longline coats, slouchy soft suits, and in hues of…
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