Balmain spring 2024. Photo: Gorunway.com
As has become tradition, the Pantone color of the year has been finally revealed. “As we made our choice for [2024] we were reminded that a vital part of living a full life is having the good health, stamina, and strength to enjoy it. That in a world which often emphasizes productivity and external achievements, it’s critical that we also recognize the importance of fostering our inner cells and find moments of respite, creativity, and human connection,” Laurie Pressman, Vice President of the Pantone Color Institute explained over a Zoom meeting in late November. “The color needed to express our desire, to want to be close to those we love, and the joy we get when allowing ourselves to tune into who we are and just savor that moment of quiet time. [It also] needed to be a color that’s warm and welcoming… [and] conveyed a message of compassion and empathy, one that was nurturing, whose cozy sensibility brought people together and elicited a feeling of tactility.”
Missoni spring 2024. Photo: Gorunway.com
It’s a big ask for a color to bring humanity together; but for Peach Fuzz, Pantone’s 2024 Color of the Year, that’s exactly what’s at stake.
PANTONE 13-1023 Peach Fuzz, as it’s officially called, is described as a “velvety gentle peach tone, whose all-embracing spirit enriches mind, body, and soul.” A light shade of orange, with an evocative name that immediately recalls human touch, has been chosen to represent the desire of meeting in real life, connecting in person away from technology and touch screens. But of course, the Color of the Year tradition is not an altruistic endeavor, and there are several collaborations planned including those that focus on interior design (wallpaper by Spoonflower and rugs by Ruggable), beauty (with San Francisco-based Shades by Shan), and of course, technology (Motorola cell phones).
Alaïa spring 2024. Photo: Courtesy Alaïa
“Viva Magenta,”…
