At Dubai Watch Week, Audemars Piguet showcased a dynamic interplay of heritage and contemporary wonders, charting the maison’s endless journey to new horizons
Marked by an innovative spirit, Audemars Piguet has repeatedly ventured outside its comfort zone to push the boundaries of watchmaking. From creating the first wristwatch in 1892 to the iconic Royal Oak, the brand has always been defined by a forward-thinking disposition. For the latest edition of Dubai Watch Week, that penchant for moving towards new horizons is exactly what Audemars Piguet highlighted with a large-scale exhibition, Seek Beyond.
Royal Oak Selfwinding 37mm 1017 Alyx 9SM in 18ct yellow gold, Audemars Piguet; dress, Rabanne. Photo: Philipp Jelenska
“We are delighted to take part in the sixth edition of Dubai Watch Week,” François-Henry Bennahmias, chief executive officer at Audemars Piguet, says. “This leading horological platform provides the ideal setting to share knowledge and take the watchmaking industry to new heights. And what better place than Dubai, the city of innovation par excellence!”
Royal Oak Selfwinding 34mm in white ceramic, Audemars Piguet; coat, Alaïa. Photo: Philipp Jelenska
Divided into three rooms, the exhibition displayed a selection of heritage and contemporary timepieces; most notable among them the Code 11.59 by Audemars Piguet Ultra-Complication Universelle, unveiled earlier this year. The timepiece features a 38mm case size to fit slimmer wrists, and the latest generation self-winding movement, a testimony to Audemars Piguet’s dedication to pushing their own limitations and constantly innovating. Other impressive novelties included the Royal Oak Jumbo Extra-Thin model, a collaboration with American designer Mathew Williams, and more.
Code 11.59 Selfwinding 38mm in 18ct pink gold with an ivory dial, Audemars Piguet; dress, Alaïa. Photo: Philipp Jelenska
While each display watch was an emblem of how the manufacturer combines ancestral…
