With London Fashion Week in full swing, Arab designers on the calendar are making waves with their Spring/Summer 2024 shows. Below, discover the new Atelier Zuhra and Noon By Noor collections.
Noon By Noor
‘Moonlit’ by Bahraini label Noon by Noor, presented at London’s ‘HERE at Outernet,’ is a radiant testament to the boundless creativity of its founders, Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa. This collection, for Spring/Summer 2024, masterfully captures the ethereal dance between light and darkness, mirroring the moon’s ever-shifting phases.
The designers have woven a tapestry of contrasts throughout the collection. From the billowing cape-like sleeves that create an airy and voluminous allure, to the square-cut shirts, some cropped, others transformed into bibs, this collection infuses different elements with remarkable versatility. The inclusion of utilitarian cargo pockets on chinos, shorts, and cotton dresses tied at the back brings a dash of practicality to the elegance, while the jackets stand as paragons of clean lines and simplicity, artfully devoid of linings, facings, or canvas.
In a harmonious collaboration with their creative team, Shaikha Noor and Shaikha Haya have taken a cinematic approach, exploring the intricate facets of the Noon By Noor woman and seamlessly blending romance, softness, independence, and strength to celebrate the unique spirit of women. This collection, aptly adapted for the Middle Eastern climate, exudes confidence and strength, truly embodying Noon By Noor’s vision of harmonious contrasts and adaptive creativity.
Atelier Zuhra
In a dazzling display of gracefulness and nostalgia, Atelier Zuhra, the Dubai-based couture fashion house helmed by Omani designer Rayan Al Sulaimani, transported us to the refined opulence of the Victorian age with its…