Nensi Dojaka, winner of the LVMH Prize for Young Designers in 2021, is among a cohort of London-based emerging fashion designers who created bespoke outfits for Zendaya’s latest Smartwater campaign.
Zendaya was appointed the face of the bottled water brand, owned by the Coca-Cola Company, last year. She wore a simple white top for the debut campaign.
For the second edition, Smartwater partnered with the British Fashion Council’s talent support platform Newgen to dial up the fashion credibility.
Zendaya wears a bespoke blue dress by Nensi Dojaka.
Courtesy of SmartWater
In the main campaign film, Zendaya wore a bespoke flowy blue dress by Newgen alumni Dojaka based on a style from her line’s fall 2023 collection, as well as water-inspired creations from Conner Ives and Chet Lo.
These three designs, alongside additional looks by Aaron Esh and Di Petsa, will appear on other campaign assets as well.
All designers involved in the project were handpicked by celebrity stylist Law Roach.
In an interview with WWD, Dojaka, who has made headlines for dressing Zendaya in a nude beige gown with a heart-shape chest design for the after party of the London premiere of “Dune,” said she sees Zendaya as “our ideal of a modern woman.”
Zendaya is seen attending the “Dune” London film premiere afterparty wearing a Nensi Dojaka bespoke gown.
GC Images
She also thanked the star for opening a whole new chapter in the eveningwear category after the “Dune” moment.
Since then, leading fashion retailers such as Selfridges, Mytheresa, Bergdorf Goodman and LuisaViaRoma have doubled down on special projects with the brand with a big focus on gowns.
Dojaka counted the star’s character Rue Bennett in “Euphoria” as one of her favorite TV…
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