Teddy coat, top, Max Mara. Photo: Sam Rawadi
A decade ago, the iconic teddy coat from Max Mara made its runway debut after creative director Ian Griffiths dived into the archives and rediscovered the plush ‘teddy bear’ coats from the ’80s. Griffiths was surprised to discover that the plush long pile fabrics in noble fibers from the time were no longer in production. What followed was a historic effort to rediscover the technological know-how and create what quickly became fashion’s most loved coat after Carine Roitfeld was seen wrapped in it for a cold day in Milan. And in the latest issue of Vogue Arabia, the very same staple can be seen in an all-new avatar, donned by none other than Dima Al Sheikhly.
Teddy coat, top, skirt, shoes, Max Mara. Photo: Sam Rawadi
Over the years, the teddy has seen various big moments – from Griffith revisiting the piece in 2017 with silk, to celebrities such as Julia Roberts, Blake Lively, Rihanna, and more being spotted in its warm embrace. After 10 glorious years, the iconic coat finds itself being celebrated by the Resort 2024 collection and new iterations, designed exclusively for this special occasion, including a sparkling piece in camel and white and the Mini Teddy Coat for girls aged 5-12.
Sparkling Teddy Bear Coat ,top, pants, shoes, Max Mara. Photo: Sam Rawadi
The resort show, which was held in Stockholm during the festivities of Midsommardagen, celebrated the long-held tradition of female empowerment common to both Sweden and Max Mara along with a fantastical appreciation for native folklore. “I’ve always been fascinated by Scandinavian history, art, and culture. There’s something magical about its folk traditions and mythology, and of course, its natural landscapes are spectacular. But in the Nordic countries, we also find a heritage of good design and an egalitarian approach that chimes with Max Mara’s philosophy of attainable quality,” said Griffiths.
Sparkling Teddy Bear Coat…
