“Sometimes, people want a huge success, immediately. But building a brand takes time,” says creative director Julien Dossena. At the helm of Rabanne for the past 10 years, he credits his rising success to having steadily built a loyal and strong team. Today, the Paris-based maison founded in 1966 has 16 regional points of sale around the world. “When I arrived, people didn’t have any expectations. The house was known from the 60s and 70s, and it was a bit retro,” acknowledges Dossena. The steady climb has made Rabanne one of the most recognized and coveted brands today.
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