Jessica Khoueiri-Achkar, Lebanese fashion designer and founder of ready-to-wear and jewelry label Jessica K, delves into the story of her brand.
Photo: Instagram.com/jessicakofficial
Jessica Khoueiri-Achkar, fashion designer and founder of the label Jessica K, fell in love with design at a very young age, accompanying her mother during shopping trips. “From a young age, I was always captivated by the transformative power of clothing and jewelry,” she tells Vogue Arabia.
After studying fashion design at Instituto Marangino in London, the multi-hyphenate decided to go back to Beirut and pursue her dreams of launching her very own ready-to-wear and jewelry label. And so Jessica K was born. The brand not only embodies Khoueiri-Achkar’s artful vision, but also enmeshes cultural elements from Beirut, simultaneously supporting artisans from Lebanon’s villages. Each piece within the brand’s “Knitted with Love” concept is hand-knitted by women from these villages, creating one-of-a-kind pieces that can be treasured for life.
Below, Jessica Khoueiri-Achkar speaks to Vogue Arabia about the story behind her label, how she balances motherhood with work, and her plans to expand globally while maintaining her commitment to sustainability and craftsmanship.
Can you tell us about the concepts behind your ready-to-wear and jewelry labels?
At the heart of Jessica K lies a philosophy of timeless design, encapsulated by the phrase “De midi à minuit,” a reflection of creating pieces that seamlessly transition from day to night. Our ready-to-wear collection is a celebration of versatility, where structured blazers, elegant cocktail dresses, and luxurious knitwear meet effortlessly. It’s about creating garments that empower women to feel confident and graceful no matter the occasion.
Our jewelry label is an extension of this same philosophy. Each piece is meticulously handcrafted, with attention to detail and craftsmanship at its core. I deeply value…
