Jennie from Blackpink for Jacquemus. Photo: Courtesy Jacquemus
Since its foundation back in 2009, Jacquemus has been on a meteoric rise marked by artistic escapism and a breezy air of seduction. The brand’s bold aesthetic is unmistakeable, and in just a handful of years, it’s become a favorite with the world — and the region’s — coolest fashion influencers and style icons. Now, the fashion house is deepening its connection with the Middle East further by launching a dedicated UAE website today!
This first foray into the Arab market, in partnership with Chalhoub Group, will be accompanied by a sparkling holiday collection titled Guirlande. The collection features festive twists on iconic Jacquemus bags and silhouettes such as Le Bambino and Le Chiquito available exclusively on Jacquemus.ae.
Photo: Courtesy Jacquemus
Other iconic styles from the house, from women’s and men’s ready-to-wear pieces to shoes, hats and handbags, are reimagined in new colorways and materials for this holiday capsule. Colorful shearlings along with sparking silvers and gold accompany shades of red and pine green to mark this joyful time of the year.
“We are very happy to start this new chapter for the brand and continue its expansion worldwide with a creative and unique way of communicating,” Bastien Daguzan, president and CEO of Jacquemus, shared exclusively with Vogue Arabia. “The e-commerce launch today is the first step into a bigger partnership in the region, we are all looking forward to seeing what will be next.”
Photo: Courtesy Jacquemus
And that’s not all. Along with the festive selection, the Jacquemus e-portal will also host an exclusive capsule collection. L’Enfant, a capsule collection for kids aged between ages 4 and 12, features a range of relaxed essentials — think petite hoodies, joggers, and T-shirts in bright hues — decked out in ‘Jacquemus’ lettering, along with mini versions of button-downs, miniskirts, bucket hats, and…
