For many of us, the climate crisis feels never-ending and overwhelming – but, as we all know, small actions can generate big change. And the story is no different when it comes to our getting-ready routines: from how we wash our clothes to the eco-friendly salons to book now, there are plenty of adjustments we can make for more sustainable style.
We’ve asked experts from the fashion and beauty industries to weigh in with the one change they’d recommend everyone makes, to provide you with a list of simple switch-ups that really make a difference.
Inject newness into your wardrobe with rental fashion
Ultimately, the most sustainable thing we can all do is to buy and produce less. “Over 100 billion garments are produced annually, with fashion perceived as disposable,” notes Eco-Age’s sustainability professional, Georgia-Rae Taylor. “Citizens of the Global North not only purchase 400 per cent more clothing today than 20 years ago, but they only keep clothes for half as long. Prioritising quality over quantity is key for being responsible.”
When it comes to fleeting trends or event shopping – whether a fun party outfit for the festive season or a wedding-guest dress – try renting instead of buying.
“The great thing about rental is that you have access to the largest shared wardrobe with incredible on-trend and rare pieces,” says Eshita Kabra-Davies, the founder of rental app By-Rotation. “Not only can you rent from our community before buying something off the rack, but you can also make significant income from renting out your wardrobe.”
The new Rixo store on London’s King’s Road
London-based label Rixo, which just opened its new flagship store on London’s King’s Road where shoppers can rent and buy their popular vintage-inspired dresses, believes that rental is key for a sustainable wardrobe. “We felt rental was a vital addition, especially for our occasionwear styles,” notes…
Read the full article here
