Is your workplace style a Bradley, a Stella, an Alex or a Mia? That’s what women may be asking themselves while watching the hit Apple TV series “The Morning Show,” where costume designer Sophie de Rakoff has amped up the costumes to match the drama on the third season, airing now, and starring Jennifer Aniston, Reese Witherspoon, Greta Lee and Karen Pittman, among others.
De Rakoff worked with New York-based luxury brand Lafayette 148 on three suits worn in episodes seven, eight and nine of the show, and available to order now in boutiques, where they are being displayed for the next two weeks in “Morning Show” themed windows in Beverly Hills, Chicago, on New York’s Madison Avenue, in SoHo, Manhasset, and Virginia’s Tyson’s Corner.
On Tuesday at the new Lafayette 148 Beverly Hills boutique, the brand gave a rare party for de Rakoff and her costume designer colleagues that had Ellen Mironjik (“Oppenheimer”), Sal Perez (“The Mindy Project”), Julie Weiss (“Frida”), Christopher Lawrence (“Ray Donovan”) and many more stopping by for Champagne and a spin through the racks of clothing available to pull for productions (once the SAG-AFTRA strike is over) as part of the brand’s new Studio Services program.
“We deserve it,” said costume designer Allyson Fanger, who worked on the Apple TV series “Shrinking” with Justin Segal, whose textured Buck Mason-heavy wardrobe has been getting viewers’ attention.
Costume designers haven’t traditionally gotten respect — or pay — commensurate to their influence in creating excitement around characters and shows through wardrobe. But that is starting to change in the wake of hits such as “Stranger Things,” “Euphoria,” “Bridgerton,” “Wednesday” and “Succession,” which have set major fashion trends (Regencycore, quiet luxury) and generated interest among viewers and brands alike wanting to be involved.
For “The Morning Show,” de…
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