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When Vanessa Barboni Hallik decided to launch a fashion brand while on a sabbatical back in 2017, she only knew one person working in the industry (“my college ex-boyfriend’s sister”). Still, the former Morgan Stanley managing director knew there was a gap in the market that she could fill, after becoming keenly aware of fashion’s enormous impact on the planet.
“I was just blown away by the magnitude of the problem,” she tells Vogue via Zoom from New York. “I really thought there was an opportunity for a new brand to model what the future could look like, while simultaneously delivering something to the customer that they really loved.”
She wasn’t wrong. Since launching in 2020, Another Tomorrow has quickly developed a loyal fanbase, with customers in 56 countries all around the world. A-list fans include the likes of Angelina Jolie (who recently wore the Doppio Boatneck Dress), Meghan Markle and Gwyneth Paltrow, along with Jessica Chastain, Ava DuVernay and Courteney Cox.
Carolyn Murphy modelling a white suit from Another Tomorrow’s The Foundation line. Photo: Courtesy of Another Tomorrow
“We really think about the woman who wants to wear the clothes, not let the clothes wear her – it’s the clothes bringing out their best selves,” Barboni Hallik says of the brand’s design DNA. “It’s really this minimal but strong and sensual aesthetic that I felt could really serve a wide range of women.”
From the get-go, Another Tomorrow was founded with three core pillars in mind: people, environment and animals. “It was really important to me that we addressed all three. It’s quite weird to say ‘I’m going to source environmentally friendly [materials] but I’m not going to pay my manufacturers living wages.’ To me it was just completely inconsistent.”
