Topline
A new collection designed by musician Rita Ora will hit Primark stores next week, the fast fashion giant announced Tuesday, making the BET Award-nominated artist the latest star to launch a fashion collaboration that experts say can help brands reach a new demographic, connect celebrities to their fans and bring in millions of dollars.
Primark announced a collaboration with musicial Rita Ora on Tuesday, Sept. 12, 2023.
Key Facts
Ora’s collaboration hinges on a vision of “versatility for everyone,” Primark said in its announcement Tuesday, and Ora said the retailer’s affordability—pieces will cost between $5 to $70—is a nod to her pre-fame days, but not all celebrity collaborations are meant for the masses.
Beyonce earlier this year partnered with French fashion house Balmain (after her deal with Adidas fizzled) to design a couture collection inspired by her “Renaissance” album, and pieces include a structural gown made from pink velvet, a black-and-red velvet cape coat styled over a 3D-printed chest bustier and and a macrame gown complete with black-dyed pheasant feathers.
The couture pieces are not listed for purchase, but the pair also designed three pieces available for sale: A $290 graphic T-shirt and two hoodies that retailed for between $550 and $1,790, Paper Magazine reported.
Billie Eilish partnered with Nike this year to design two pairs of Alpha Force shoes that went on sale in August—the latest collaboration between the two that also saw a four-piece capsule collection featuring the star’s spin on the Nike Air Force 1 drop in April and a line of Barbie inspired shoes, clothing and accessories.
Supermodel Rosie Huntington-Whiteley designed a set of nine swimsuits with London-based sustainable swimwear label Hunza G after a photo she posted in the brand’s pieces went viral in 2019—each is priced at $225.
Dua Lipa stepped in to co-design Versace’s summer line, a 40-look…
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