Sipping an aperitif at the Bamboo Bar at the Armani Hotel in Milan, those familiar with Giorgio Armani’s meticulous attention to detail know that the positioning of the counter stools has passed the legendary designer’s intense scrutiny. If you find yourself at the Armani Hotel in Dubai, you can rest assured that he has considered the height of the coffee tables in the entry hall and the color of the fabric on the sofas. Checking out the Armani/Fiori at the Emporio Armani megastore below the designer’s Milan hotel, the floral arrangements reflect his admiration for Japan’s aesthetics.
Consistency and cohesion are keywords in Armani’s vocabulary and these apply equally throughout his design world, which extends far beyond the famed fashion collections, and which remain ever so current as he gears up to present the latest Armani/Casa collection during Salone del Mobile.
For the first time, Armani will open to the public the doors of the stately Palazzo Orsini — the company’s historic headquarters — to display the new outdoor range in the garden and his furniture in the beautiful frescoed rooms of the Armani Privé atelier, in a reflection of continuity with the designer’s recognizable style.
Armani/Casa’s new outdoor Terence sofa.
Courtesy of Armani
Just as he has masterminded the growth and expansion of his fashion empire, which reported sales of more than 2 billion euros in 2021, Armani has built a solid furniture and interior design business. Armani/Casa is present in 29 countries with 40 stores around the world in leading cities from Milan and Paris to New York and Tokyo.
“I try to get by,” he deadpans with a smile, his blue eyes twinkling with humor, during an interview at his apartment in Milan’s Via Borgonuovo, the address of his storied show space near Palazzo Orsini.
While Armani/Casa was formally established…
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