The 53-year-old is one of the richest models in history and her choice to work with much maligned fast fashion label Pretty Little Thing has left fashion insiders and fans alike baffled.
Celebrity collaborations with fashion brands are commonplace nowadays but a newly launched venture has fashionistas scratching their no doubt beautifully coiffured heads.
Legendary supermodel Naomi Campbell has teamed up with none other than fast fashion company Pretty Little Thing (or PLT), leaving many puzzled at the choice.
The industry is divided over the 53-year-old’s relationship with PLT, first announced back in July.
Set to launch on Tuesday 5 September in a showcase at Cipriani restaurant in Manhattan, just before New York Fashion Week kicks off, some fashion insiders have called the move “bizarre”.
The range, ‘Pretty Little Thing, Designed by Naomi Campbell’, is certainly a departure for the supermodel – one of the original five – who’s perhaps best known for her work with high end brands like Chanel and Versace as well as her iconic strut on catwalks around the world.
Her new range, which will go on sale on PLT’s popular e-commerce site on Tuesday, features faux fur, patent satin pieces and sequin mini dresses – and the price is a million miles away from those charges by the luxury houses Campbell usually models for.
The cheapest piece, a long sleeve top, will retail for €12 and the most expensive, a polyester, faux fur coat, comes in at €140.
Campbell has had a hand in the design process, but the collection also features pieces by emerging fashion designers.
On offer will be a cut-out bodycon dress by Lagos-based Victor Anate as well as a satin off-white dress designed by Jamaica-born Edvin Thompson, founder of Brooklyn-based ready-to-wear brand Theophilio.
Campbell has been widely praised for her support of these two Black designers.
She’s long been a staunch supporter of Anate and Thompson as well as designers including rising…
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