Naples-born director of the Bulgari Watches Design Center, Fabrizio Buonamassa Stigliani, joined the maison in 2001 after a short episode at Fiat in Turin, and after graduating from the Institute for Industrial Arts of Rome. With over 23 years in the realm of Bulgari, the mastermind behind many outstanding pieces, and the exceptionally thin watch Octo Finissimo, Buonamassa Stigliani has always pushed the boundaries in watchmaking, and is constantly reinterpreting Bulgari’s rich stylistic and cultural heritage in a contemporary language in tune with the brand’s DNA.
Photo: Bulgari
How has your background in mechanics influenced the watchmaking industry?
These two worlds are similar on many levels, yet so different. But I definitely brought my love for mechanics and beauty into watchmaking. In my opinion, you find the same Italian approach to both industries.
Photo: Bulgari
Can you tell us how the creative process starts?
With an image, with a feeling, and with a smell. I never really know – I am always inspired by many things, so it always depends. That’s how I start, and then I begin drawing and sketching with ballpoint pens, fountain pens or on the iPad. Step by step, I start to imagine the product in my head, then I imagine the customer who wants to use and wear it. I see if it’s coherent with the brand and its image, and if through this product we can add value to the brand, compared to what we already have. It’s hard to explain because it’s one of the most mysterious things in the world. You need something, and that’s why you try to find the idea.
Photo: Bulgari
What projects have you’ve worked on that hold a special place in your heart, and which milestones were your absolute highlights?
The product that has a special place in my heart is the first Bulgari product when I arrived at the company. The Serpenti Tubogas and Octo Finissimo; these two products totally changed the brand. It’s the opportunity to give the brand an…
