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Hot pink head-to-toe looks — dubbed Barbiecore — are a major, of-the-moment trend. Stars like Brooke Shields and Sofia Vergara are wholeheartedly embracing the maximalist feminine theme on and off the red carpet. With Greta Gerwig’s “Barbie” film set to release this July, it’s the perfect time to think pink, especially when it comes to your footwear arsenal for the warm weather season. Whether you’re looking for a cute summer sandal with maximum outfit versatility, simply elegant and comfortable women’s flats, a powerhouse platform that packs a punch of style, or an effortlessly cool walking shoe with a pop of color, there’s a Barbie shoe for everyone to embrace right now.
Barbiecore is an aesthetic world of inspiration associated with the decades-old doll, encompassing the color pink and texturally satisfying materials. It’s not a brand new trend, and the real meaning behind Barbiecore hints at redefining feminism in hot pink. Take the 2017 Women’s March in Washington, D.C., when five million people took to the streets in response to Donald Trump’s presidential inauguration. Hundreds of thousands of protesters marched wearing pink-hued knitted beanies with cat ears, which can be credited to efforts made by the Pussyhat Project. The visual spectacle of the rosy color symbolized solidarity in rebellion and unabashed femininity, going so far to redefine hot pink beyond its “girly girl” or ditzy connotation.
“It’s clear that Barbiecore is not just about Barbie pink — nor is it just about fashion,” says Footwear News Style Director Shannon Adducci. “I think both the movie trailer that just came out, and its already-viral selfie generator, show that it’s more of a mindset, one of ambition, steadfast optimism in the face of cynicism, a kind of packaging of life and lifestyle, and a…
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