The idea of quiet luxury is nothing new, and even its most recent iteration has been bubbling up for well over a year now. After logo-mania took over the runways in the beginning of the decade, an overcorrection followed, aided by the rise of stealth wealth conversations on TikTok and, of course, the popularity of Succession and its depiction of the mega rich and their extremely inconspicuous yet outrageously expensive wardrobe. The recent fall/winter 2023 shows, with an emphasis on “real dressing” solidified how cool it can look to just dress, well…well, plain and simple. There have been brands that have championed this idea since their founding (think The Row, Loro Piana), but now, the style is infiltrating even the most unexpected of places, namely Coachella Valley in mid-April.
The first weekend of the 2023 Coachella Music Festival is officially behind us, which means we can look back at what all of your favorite celebrities, models, influencers, and performers wore for their time in the desert. But while the Coachella uniform has been, for many years a bohemian style, defined by lace, fringe, and, at one point, the offensive appropriation of Native headdresses, it seems that things are finally starting to move into a different, sleeker direction.
The obvious purveyor of the stealth wealth-ification of Coachella is Kendall Jenner, who over the past year or so has been adopting a more toned-down style, often opting for sleek The Row or Bottega Veneta looks to contrast the bright, trendy pieces favored by, say, her little sis. It was no surprise, then, when the model attended the festival over the weekend in a decidedly simple look from St. Agni—a pair of low-rise, black pants and a simple black tank (with the added touch of some back cutouts). In years past, Jenner layered on the necklaces, put her hair in space buns, and threw on some neon green boots, but in 2023, she could have just as easily been grabbing lunch with a friend in Calabassas in her…
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