Bratz fans have criticised the launch of a new limited edition collection of dolls that depicts the reality TV star and model Kylie Jenner.
On Monday (1 August), Bratz announced its first-ever celebrity collaboration, featuring six “Bratzified” versions of the beauty mogul wearing some of her most iconic red carpet outfits, including her 2019 Met Gala lavender Versace dress.
Fans have made a number of criticisms of the new doll, namely that its skin tone looks “too dark” for Jenner.
People have also expressed on social media that they were disappointed that Bratz’s first celebrity collaboration was with Jenner, who is white, and not with a Black woman or a woman of colour. The American fashion doll franchise, which is owned by toy manufacturer MGA Entertainment, is often credited by fans for giving representation to Black women and Brown women.
“Their first collaboration not being a Black woman but a white woman while having to darken the doll is CRAZY,” wrote one fan on Twitter
Another wrote: “Brown girls finally saw dolls that looked like them and you collab with a white woman…”
“Bratz was a staple for all little girls of colour and they decide to go with a white woman???” said someone else.
(MGA Entertainment)
A fourth person added: “Why would you accept a collaboration like this? Bratz dolls are crucial to the Black community. Even the Hispanic community too. The first celebrity collaboration should’ve been a WOMAN OF COLOR.”
“‘Of all the celebs that come to mind when I think of Bratz, Kylie isn’t one of them… But congrats to her! White privilege wins again!” wrote another.
The Independent has contacted MGA and representatives of Jenner for comment.
Some fans said they would have preferred to have seen collaborations with “Diamonds” singer…
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