This year, Boucheron celebrates 20 years of its Quatre, its iconic design which features four patterns from the Boucheron archives and three shades of gold.
To celebrate this milestone moment, the maison has put together a year full of celebratory moments that honor the fantastic legacy of Quatre. Among the plans are a new campaign, brand new creations, new places where the design will be celebrated, and a handpicked selection of new faces too.
In the Middle East, the 20th birthday of Quatre is now being honored by not one, not two, but four exceptional women from the region, all of whom have now been welcomed to Boucheron’s Quatre family. The individuals are women who have excelled in their creative fields, and represent four distinct parts of the world. They are Boucheron’s brand ambassador Mila Al Zahrani, who hails from Saudi Arabia, designer Amina Muaddi who hails from Jordan and Romania, Lebanese musician anf influencer Dana Hourani, and last but not the least, Turkish actor and model Dilan Çiçek Deniz. Together, the four women will represent the iconic Quatre collection throughout 2024. As Quatre itself is characterized by its ability to bring together contrtasting colors, materials and aesthetics, the coming together of these four women serves as an invitation to all to try new looks and experiment with their style.
In the words of Helene Poulit-Dusquene, CEO of the Boucheron, “2024 marks the 20th anniversary of the Quatre collection, so it felt only natural to celebrate this milestone surrounded by people who resonate with our ethos. We are proud that this iconic collection is being represented by such inspiring women. Individually, they are fearlessly pushing boundaries within their respective industries. As a group, they are the embodiment of the values of strength and protection, inherent to Quatre and stand as a testament to the diversity and boundless creativity of women of the Middle East.” Below, a closer look at the new…
