The fact that the N.B.A. draft occurred smack in the middle of the Paris men’s wear shows was something of a cosmically appropriate coincidence.
After all, the draft has increasingly become one of our most watched runways, the heart of the convergence between fashion and sport that has spawned the tunnel walk and social media accounts that chronicle players’ wardrobes — and leads to front row seats at shows like Louis Vuitton, recently attended by LeBron James, and Rick Owens, where Kyle Kuzma showed up. And it is only getting more important.
ESPN has added a one-hour “N.B.A. Draft Red Carpet Special” just as E! does for the Oscars and the Met Gala, including a 360 degree cam kind of like the E! Glambot, the better to capture the looks in the round, as well as a reporter asking the attendees, “What are you wearing?”
Yes, the question isn’t just for women any more.
Perhaps because most of the athletes aren’t used to answering, they didn’t respond with a “what” — they didn’t name their brand — but a “why.” Why they chose the look they chose. Which in turn reflects why this all matters.
As Mitchell Jackson, the author of the forthcoming “Fly: The Big Book of Basketball Fashion,” a coffee-table book that elevates the subject to the same decorative status as a Dior or Gucci monograph, said: “N.B.A. draft fashion is its own subject now, not an afterthought but part of the big show. It was always something the players cared about, but with more media coverage of the draft, with the advent of social media and the tunnel, it’s an important part, dare I say essential part, of player’s star power.”
It’s the players’ first chance to create the brand of them and offer it up for public consumption. As a result, everything is tailored. Not just literally, but conceptually.
Starting with Victor Wembanyama, the No. 1 overall pick and widely touted “generational talent” from France, who wore a forest green suit from Louis Vuitton…
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