Supermarkets have been upping their fashion game recently, starting to compete with the high street with expanded lines, elevated pieces, third party offers and celebrity-fronted collections.
In September, Sainsburys launched seven third-party brands in nine of its stores, dubbed “fashion hubs”, and launched a bridal collection under its in-house brand Tu, featuring wedding dresses retailing at as little as £22 as well as separates and suits. The same month, the supermarket launched its first ever menswear collaboration in partnership with musician and actor Martin Kemp. It now carries more than 30 fashion brands at Tu.co.uk and in its stores, including French Connection, Skechers, Sosander and FatFace.
Tesco is also expanding its fashion offer. Its in-house brand F&F is sold in 2,100 stores across 26 countries, and last month it launched a new young fashion sub-brand in select stores, featuring a trend-led collection of everyday wardrobe staples. In March, The Saturdays and Loose Women star Frankie Bridge began selling her women’s casualwear label FW Bridge in more than 300 Tesco supermarkets.
This fashion focus is bearing fruit. Last year the supermarket revealed that the number of customers purchasing its F&F clothing products had increased by 8% in the 26 weeks to 27 August 2022 compared with 2021. Clothing outperformed non-food sales, which declined 6% year on year.
Now Tesco is bolstering its offer again, with Clancy’s AW23 edit of separates and coordinated sets in tonal hues of silver, grey, camel, champagne, black and cream. Using fabrics such as lace, satin, fake leather, sequins, cotton and fake fur – all available in sizes 6-22 – it has a focus on smart daywear, winter outerwear, and party-led ocassionwear such as sparkling mini dresses and metallic sets.
Available at selected Tesco stores, retail prices range from £14 for a ribbed cotton body to £55 for a cream fake fur jacket.
Drapers…
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