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Target is a one-stop shop for all kinds of home, clothing, and lifestyle essentials, but, as far as we’re concerned, the beauty department is at the center of the bullseye. Target’s one of the best places to shop makeup bag staples like mascara from a range of brands, so we rolled up our sleeves to test the best mascaras at Target for achieving long, fluttery, lashes with minimal effort.
Any beauty lover knows that strolling or scrolling through Target’s beauty selection is just like being a kid in a candy store, because there’s such a wide mix of brands to discover. It’s practically become its own beauty department store over the years — especially since Ulta moved in a few years back. Whether in-store or at Target.com, you can shop the entire range of the best drugstore mascaras, from brands like Maybelline, Essence, and L’Oréal, or stock up on prestige mascara holy grails from Benefit Cosmetics and Too Faced. Plus, Target’s Ulta aisle offers more indie beauty brands you can’t find anywhere else, like Colourpop, Honest Beauty, Pixi Beauty, Juvia’s Place, and Makeup Revolution.
On top of Target’s uniquely abundant grab bag of beauty goodies, it’s one of the best retailers to shop online. Savvy Target shoppers can bask in exclusive deals, free two-day shipping on orders over $35, and major perks with a free RedCard membership. Also, unlike other drugstores or online beauty destinations, you can return a product for a full refund — no questions asked.
To pinpoint the best mascaras from Target, our panel of three testers and editors trialed a selection of top-rated options through extensive, hands-on evaluation periods. We picked up old favorites to asses their updated formulations, discovered mascaras that are popular from Target to TikTok, and hit the books to research the…
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