Paris Couture Week this season commenced with a special showcase from six fashion designers representing Jordan Fashion Week, displaying their 2025 couture collections in the heart of France’s capital. On January 26 at the Shangri-La Palace, each presented their 2025 couture collections, merging contemporary fashion with their cultural roots.
Shirene Rifai founded Jordan Fashion Week in 2019 to help introduce designers in her homeland to a global audience, and says that this milestone is not only transformative for the labels, but also signifies a turning point for the nation’s flourishing fashion sector. “Jordanian couture reflects a rich blend of history, identity, and modern sophistication,” she says. “The level of detail, the artistry of handcraft, and the emotional connection embedded in each piece mirror the essence of who we are as a culture. It is bold, timeless, and unapologetically proud, which is exactly why it resonates so powerfully on the international stage.”
Below are the six designers that introduced their designs to Parisian runways.
Laith Maalouf
Photo: Laith Maalouf by Paul Tomasini
Photo: Laith Maalouf by Paul Tomasini
Laith Maalouf opened with his show-stopping designs, which Rifai describes as “pure poetry in motion.” They were inspired by the elegance of dance and the magic of stardust, featuring cascading tassels, crystals, and intricate beading.
Sara Mansour
Photo: Sara Mansou by Paul Tomasini
Photo: Sara Mansou by Paul Tomasini
Sara Mansour redefines romance with couture evening and bridal designs made for modern women. “Think shimmering fabrics, sculptural silhouettes, and embroidery. The pieces balance timeless beauty with bold femininity,” shares Rifai.
Leyla Kashani
Photo: Leyla Kashani by Paul Tomasini
Photo: Leyla Kashani by Paul Tomasini
Inspired by Persian artistry, Leyla Kashani seamlessly incorporates antique textiles and bold motifs into ready-to-wear couture. Her sustainable collection speaks to women who value…
