A colour palette is always a good indicator of the over-arching mood of a season, and the spring/summer 2025 collections were defined by an overwhelming feeling of positivity. “Fashion can take us places, and one of designers’ chosen destinations for spring was cloud nine,” Laird Borrelli-Persson explained in Vogue’s trend report. “This was a season in which air was the predominant element and ethereality abounded.” Many clothes quite literally floated down the runway, and so it’ll come as no surprise that the dominant colours for summer 2025 are equally uplifting.
A summer palette always has an optimistic zing to it, but for 2025 there is added softness to match the rippling, light-as-air fabrics. Instead of saturated brights with the colour pigment dialled up the max, there is a more romantic quality, with powder pinks, butter yellows and cool icy blues. They all have cool undertones that stop them from tipping into sickly pastel territory, meaning these shades can function much like a neutral, when it comes to styling.
Pantone named “Mocha Mousse” as the colour of 2025, and deep browns will continue to resonate in our summer wardrobes – chocolate brown midi-dresses are poised to be a big commercial hitter this summer, rivalling your classic white and black dresses. For those who prefer to spend the summer months cloaked in vibrant hues, perhaps the Aperol-hued tangerine shade that we saw at Bottega Veneta and Burberry will satisfy your colour cravings.
Below you’ll find a comprehensive breakdown of the key colour trends that are incoming for summer 2025.
Butter yellow
