This Is Your Sign to Start Wearing Purple Blush

This Is Your Sign to Start Wearing Purple Blush
Photography courtesy of Launchmetrics.com/spotlight

From the softest lilacs to the deepest plums, here are the best purple blush shades to shop.

After a very pink last couple of summers — courtesy of Valentino Pink PP and the Barbie-fication of quite literally everything possible  — we welcome purple blush, the latest colour trend to strike the beauty space.

Trading in the natural tones of pink blush for the playful appeal of purple shades, this unorthodox tint is the next big thing for blush. From the softest lilacs and lavenders to deep berry and plum shades, purple blush is proving to be an unsung beauty hero. The colour payoff of these purple hues reads surprisingly wearable (just look to Rihanna for inspiration), with flattering options all along the purple spectrum for every skin tone.

Ahead, we’ve gathered 10 of the best purple blush shades to shop — in all of your favourite formulas.

Fenty Beauty

Photography Courtesy of Fenty Beauty

Leave it to Fenty Beauty to bring the fun with a vibrant shade of violet blush. The ever-popular Cheeks Out Freestyle Cream melts into skin with ease, leaving behind a naturally flushed finish with an added dose of purple pigment. And did we mention that this shade is called “Drama Cla$$”? How cheeky.

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Clinique Cheek Pop Blush

best purple blush
Photography Courtesy of Clinique

If we weren’t already sold on Clinique’s aesthetically pleasing flower-stamped blushes, the soft allure of the lavender “Pansy Pop,” shade did the trick. This long-lasting blush delivers a smooth swipe of colour with a seamless finish that reads like skin.

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Dior Rosy Glow Blush

best purple blush
Photography Courtesy of Dior

Dior’s Rosy Glow Blush may be best known for the TikTok-approved bubblegum pink shade, but this deep plum-coloured offering is a real hidden gem. Powered by Dior’s pH-led colour reviver technology, this “006 Berry” shade will adapt to moisture levels in the skin to create a custom shade of purple for each of…

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