A look at the reinvention of a cult classic.
“Life isn’t black and white; it’s gold.” If you’re a beauty history buff, then you likely know that famous tag line from the original 1999 Christian Dior J’adore fragrance advert starring Estonian supermodel Carmen Kass walking through a pool of liquid gold (actor Charlize Theron has taken over as the face since 2006).
With its signature gilded bottle inspired by the figure-eight (a nod to Christian Dior’s 1949 cyclone dress) and adorned with what looks like fine, golden jewellery around a women’s neck (derived from one of John Galliano’s Maasai-style gold chokers from fall 1997), Dior’s J’adore is arguably one of the most well known perfumes out there.
Ushering in a new era of opulence and optimism for the new millennium at the time, the initial fragrance, which was created by French master perfumer Calice Becker, was a robust, classic floral that smelt nothing like your grandma’s bedroom: think a cluster of ylang-ylang, rose and jasmine for a sensual, magnetic spritz. And even though the original juice has since been reformulated to include a number of different concentrations over the years, including different iterations of the iconic gold-wire-wrapped flacon, the allure of J’adore has never gone out of style. Now, over two decades later, the scent is disrupting perfume circles yet again with J’adore Parfum d’Eau, which dropped earlier this fall.
Made with the same feminine, floral DNA, J’adore Parfum d’Eau is an innovative water-based scent, the brainchild of Dior’s former in-house perfumer of nearly fifteen years, Francois Demachy, who officially stepped down last year.
The outcome of a Dior patented…
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