Embrace the dark eyeliner, lined lips and undone hair of the mob wife and indie sleaze trends.
Take cover, there’s a mob wife makeup revolution on the rise.
Succinctly put by FASHION’s Natalie Michie, the mob wife aesthetic is “everything 2023 minimalism is not.” Sartorially, it’s defined by floor-length faux furs, bold animal prints, and oversized sunglasses that cover most of the face — because a mafia wife never knows who’s watching. Naturally, there’s an equally extra makeup look to match. And given the rise of trends like “indie sleaze,” it’s actually not that surprising.
The very antithesis of the fresh-faced, “clean girl” look that dominated 2023, characterized by Hailey Bieber-esque glossy lips, a rosy flush and slicked-back buns, grunge-inspired makeup looks are poised to overthrow minimalist makeup trends in 2024. With a mutual appreciation for excessive strokes of eyeliner and hair with body, both the mob wife and indie sleaze aesthetics are decidedly darker, with an admirable air of carelessness that mainstream beauty hasn’t embraced in a while.
Let’s examine the women of The Sopranos — who are the quintessential mafia wife models — for telltale signs of the mob wife beauty aesthetic. French manicures à la Carmela Soprano (Edie Falco) with tips so long they click and clack with every gesture. Brown-lined lips, sultry smoked-out eyes and overly coiffed hair in the style of Adriana La Cerva (Drea de Matteo). There’s a certain sense of, “don’t f**ck with me, or I’ll call my husband,” about it all.
These women would roll their eyes at the mere thought of stepping out sans eyeliner, or a wash of grey eyeshadow, at the very least. They’re probably convinced that the first drag of a cigarette feels better if they’ve got a “lip” (likely a moody mauve or a deep rouge) on. They’re always put together and wouldn’t be caught dead with limp hair that lacked volume, but they don’t take themselves as…
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