From messy mermaidcore to endless rhinestone embellishments, these are the trends you’ll be seeing everywhere — just ask the pros backstage.
We make plans, and the universe laughs. This was the unofficial theme at New York Fashion Week Spring 2024, where weather ranged from sweltering heat to torrential downpours, thus throwing a wrench in the methodically mapped-out appearances of attendees. Poetically enough, the runway beauty trends reflected a person who doesn’t let day-to-day mishaps get them down.
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Said person makes the most of things. They embrace mild sunburns and hair-ruining rain storms. They can find their own fun, be it through imaginative rhinestone appliqués or reused ribbon accessories. This season, the best beauty looks focused on accessible playfulness. FASHION listed them all below, along with some tips from the experts.
Deliberately drenched
Caught in a storm on your way to something fabulous? Fret not! The sleek “wet” look has been going strong for a while. But this season, the damp hairstyle reached new levels by, well, getting messy. At Jason Wu, models were meant to appear as though they had just emerged from a shipwreck. “The idea is that the woman had her hair all done and then it got soaking wet — so it’s destroyed,” explains celebrity hairstylist Jimmy Paul backstage on a grey, rainy day. “But what’s left, in fact, might be even more beautiful than how it started.” Achieving the style is similarly chaotic. After wetting the models’ hair, Paul scrunched TreSemmé Mega Control Hair Gel throughout, before finishing with the brand’s Keratin Smooth Shine Serum. To add long-lasting texture, he generously applied mousse and locked it all in with hairspray. “It should look effortless, easy and like an afterthought,” he says….
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