The Best New Beauty Products That Launched in April

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With such an enormous range of beauty and skincare products (celeb-backed or otherwise) released each month, how can you discern whether the latest moisturizer, mascara, or lipstick is actually worth purchasing? That’s where we come in. In 2023, W will publish a monthly roundup of the best beauty products that launched recently—genuine game-changers you should consider purchasing. Whether you’re a skincare connoisseur, an avid makeup collector (slash borderline hoarder), or you’re simply browsing for something fresh to add to your beauty regimen, these are our favorite new products, which we recommend incorporating into your repertoire.

Disregard the Brad Pitt hype surrounding his beauty and skincare brand for a moment so we can focus on why Le Domaine’s newest face cream deserves some love. The R&D behind this antiaging lotion is one of the strongest we’ve seen in the past five years. The formulation helps minimize signs of aging from a science-backed standpoint—and, of course, from a superficial angle, the product goes on thin and milky, providing not only lasting hydration but long-term dewy, glowing skin.

Brava, Fenty. This new mascara goes on just how we like it: one and done. It’s ideal for those of us who want glam lashes but don’t have time (nor the patience) to pile on application after application. There’s no clumping either—just beautiful, voluminous lashes. We have no doubt this product will be one of your favorites this year.

Gold is considered a worthy moisturizing element because it can hold 300 times its own molecular weight. It’s also ideal for acne-prone skin because it’s gentle yet still contains powerful antibacterial properties to fight blemishes. In addition to gold, Chantecaille’s new potion contains ascorbic acid vitamin C and powerhouse antioxidant glutathione, which give you radiant skin all day long. This product can be…

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W is an American fashion magazine that features stories about style through the lens of culture, fashion, art, celebrity, and film.