The Best Beauty Products That Launched in May

The Best Beauty Products That Launched in May

Photographed by Julien Martinez Leclerc, styled by Rae Boxer. Hair by Olivier Schawalder, makeup by Peter Philips

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With such an enormous range of beauty and skincare products (celeb-backed or otherwise) released each month, how can you discern whether the latest moisturizer, mascara, or lipstick is actually worth purchasing? That’s where we come in. In 2023, W will publish a monthly roundup of the best beauty products that launched recently—genuine game-changers you should consider purchasing. Whether you’re a skincare connoisseur, an avid makeup collector (slash borderline hoarder) or you’re simply browsing for something fresh to add to your beauty regimen, these are our favorite new products, which we recommend incorporating into your repertoire.

Since long before the K-beauty boom, this Korean skincare line has consistently delivered potent products for women across the globe. The single most important ingredient present in all their products is their high-grade ginseng formulation, which happens to be the key component in their newly launched brightening ampoule. The product works in tandem with their concentrated brightening serum beautifully, targeting dark spots and stubborn pigmentation to restore an impeccable, even-toned glow.

This scientific innovation of a hair tool provides soft, luminous curls without causing damage to your hair. With each use, the Hairbeauron 27D gives locks increased moisture and shine, thanks to its state-of-the-art Bioprogramming technology. This device is ideal for those who love waves, but are prone to damage because they have colored or damaged hair. And the 1.4” curl size gives most lengths that precise, effortless-yet-delicate beach wave.

A potent treatment that’ll rescue the most fatigued and sleep-deprived eyes, Chanel’s eye gel locks in moisture on a microscopic level, utilizing the ultra-hydrating powers of the white…

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W is an American fashion magazine that features stories about style through the lens of culture, fashion, art, celebrity, and film.