Red Hair Is All the Rage — Here’s How To Find Your Best Shade

Red Hair Is All the Rage — Here’s How To Find Your Best Shade
Photography by Getty Images

A pro hairstylist breaks down how to successfully become a redhead.

Copper. Auburn. Crimson. Ginger. Cherry. No matter how you like it, red hair is the colour trend of the moment.

There’s a certain je ne sais quoi about red hair. It’s free-spirited. It’s fiery. And it feels as though everywhere we look we’re seeing red — especially in Hollywood. At an Oscars after-party on March 12, Megan Fox unveiled a freshly dyed copper top, coloured by hair stylist Jacob Schwartz, in a major departure from her signature dark tresses. That same night, celebrity hairstylist Lacy Redway styled actress Tessa Thompson’s burgundy hair into beautiful “cornrose” for the Vanity Fair Oscars after-party.

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On our TV screens, rising star Riley Keough — who is both a redhead IRL and plays one in Prime Video’s Daisy Jones & The Six mini series — and her flaming locks are in the spotlight. And then of course there’s TikTok — where a #BlackCherryHair boom is underway, amassing over 42 million views on the app’s hashtag.

For those of us not naturally blessed with even remotely red hair, the hue can be achieved with a hairstylist’s magic touch. To help you prepare for your appointment, salon owner and Redken Canada ambassador Max Gourgues shares everything you need to know about becoming a redhead.

What to know before you go red

Before booking your dye job, Gourgues encourages clients who frequently dye their hair to think twice. “Do not do this transformation if you regularly change hair colours. It is not a colour that’s easy to remove, so think about it before doing it,” he shares. “You can always go for a balayage technique and play around with the gloss formula to try red without…

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