The content creator has amassed a staggering 21 million followers across her social media platforms by showcasing a surprising approach to makeup application.
Every corner of social media has key players who have mastered the art of the shock factor. On #BeautyTok, no one does it better than Meredith Duxbury.
Her videos are hard to miss, even harder to scroll past, and are centred on her signature makeup-application technique: a very heavy-handed approach — and that’s putting it lightly — that has helped her rack up over 18.5 million followers on TikTok (and three million on Instagram and YouTube combined).
She applies no fewer than 10 pumps of foundation all over her face (including her eyelids and lips) and then, using a circular motion, rubs in the thick coat of makeup with her hands as if it were the most hydrating moisturizer in the world. And then comes concealer, contour, brow gel, blush, eyeshadow and mascara — the works. She often lip-synchs to a popular song throughout the video. Even if you’re not on #BeautyTok, this is probably starting to ring a bell.
“I probably use 25 to 30 products each time,” says Duxbury over the phone from New York City. “It depends on how intricate the look is.” Ah, yes, the look — the final result after a small mountain of products have been applied and blended. After all is said and done, Duxbury’s makeup looks, well, normal. In fact, it looks great.
Does it look like a full face of makeup? Sure. But it’s certainly no more extreme than the full beat that’s popular on TikTok.
So why the dozens of steps if the final product could probably be achieved with far less? Duxbury insists she’s been doing her makeup like this for years; she began wearing heavy, full-coverage foundation to cover her freckles, a former insecurity of hers. “I started noticing that my beauty sponge was absorbing a lot of product,” she says….
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