Because she’s worth it.
L’Oréal Paris spent the past few days teasing the arrival of a new face on the brand’s Instagram, so there’s only been one question on the minds of beauty enthusiasts worldwide this week: who is she?
You’ve seen her on the runway. You’ve seen her on billboards. You’ve seen her on TV. And beginning this fall, you’ll be seeing her front and centre in L’Oréal Paris makeup campaigns. She’s Kendall Jenner, and she’s just been unveiled as the beauty brand’s newest global ambassador!
In retrospect, our first hint that L’Oréal Paris’ new it girl could be the fifth member of the Kar-Jenner clan was practically hiding in plain sight. It was only a couple of months ago when Jenner’s makeup artist Mary Phillips revealed on Instagram that the model wore an exclusively L’Oréal Paris makeup look to this year’s Karl Lagerfeld-themed Met Gala, after all.
As one of the biggest names in the modelling industry and one of the most famous faces of our generation (she’s only got a cool 350 million followers across her social media accounts), nothing less than a partnership with one of beauty’s biggest brands is to be expected. Where makeup is concerned, we’re used to seeing little sister Kylie Jenner — who solidified her position as a mega beauty mogul with the launch of Kylie Cosmetics in 2015 — or big sis Kim Kardashian — whose revamped KKW beauty line is due to make a comeback later this year — in the spotlight. Yet, here comes Kendall ushering in a new era of L’Oréal Paris.
“At any other time, Kendall Jenner might have been as successful as she is now, but her worth and her choices and her image might have been defined or even controlled by others. But nobody defines Kendall Jenner. She is the embodiment of everything Gen-Z stands for, owning her image, proudly growing in her self-worth, and inspiring others to do the same,” shares Delphine…
Read the full article here
