Hugo Boss Unveils an Intoxicating New Cologne + More Beauty News

Hugo Boss Unveils an Intoxicating New Cologne + More Beauty News
Photography Courtesy of Instagram.com/Boss

Plus, the celebrity-approved “RRR” facial by Sous La Face has arrived at two Canadian WAXON Laser + Waxbar locations.

Hugo Boss unveils a new fragrance

Photography Courtesy of HUGO BOSS

25 years after the launch of Hugo Boss’ original Boss Bottled Eau de Toilette, the brand has unveiled a new fragrance called Boss Bottled Elixir. An extension of the Boss Bottled family, this new cologne is the most highly concentrated of the bunch.

A reimagination of modern masculinity in a fragrance with top notes of incense and cardamom essences, and vetiver and patchouli at its heart, Boss Bottled Elixir is the brainchild of master perfumer Annick Menardo, who created the OG scent with fellow perfumer Suzy Le Helley.

“I wanted to approach the gourmand family 25 years later in a more contemporary way, with an overdose of vanilla notes sophisticated by a strong patchouli signature and a rich ambery background,” shares Menardo on her approach to the new cologne.

“It was a great adventure but also a huge challenge to be able to reinvent a perfume with such a reputation, alongside Annick Menardo,” adds Le Helley.

In its midnight black glass flacon with a beaming burst of light down its center, Boss Bottled Elixir seeks to capture the concept of “BOSSes” finding their inner light and being their own boss. “I always like following my convictions in my creations and this statement of ‘being your own boss’ resonates quite well with my way of working, and reminds me of the leap of faith I took in following my intuition to create the original Boss Bottled 25 years ago,” explains Menardo.

A quarter of a century later, Boss Bottled is back and better than ever.

Body Proud has landed at Walmart

Photography Courtesy of Body Proud

Body Proud is the latest brand to emerge from under the I Am Proud umbrella, and we’re happy to announce that this new label is now available for Canadian shoppers at Walmart! Designed…

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