Cream and liquid makeup products are certainly du jour, but how do you wear them while still looking pulled together?
Recently, I was startled — and have since become haunted — by a photo of myself taken at a formal event, where I appear not to be wearing a stitch of makeup. This would be fine (chic, even) except for the fact that I was indeed wearing makeup. Yet I had to squint and strain my eyes to find just a trace of lipstick or blush — any evidence of colour. I admit I was tempted to Google “Can makeup evaporate?”
Like for many people, my makeup bag has undergone an overhaul over the past few years. Matte lipsticks have been replaced with tinted lip balms and glosses. Full-coverage foundation has been swapped out in favour of tinted moisturizer. While the end result is luminous, it can also be fleeting. To get to the bottom of the case of my disappearing makeup, I reached out to Katie Jane Hughes, a celebrity and editorial makeup artist with one million combined Instagram and TikTok followers who regularly turn to her how-tos on elevated and glowing makeup looks.
“What skincare products are you using?” Hughes asks me over a video call. Wait, what? I thought we were talking about makeup. “It all starts with skincare,” she says. “If one step of your routine isn’t working, tweak the step before that one. You might be overdoing it with shine-inducing products, like rich creams, in areas that will naturally develop shine throughout the day anyway. The areas that get really shiny, like your T-zone, should be getting the least amount of face cream.”
Priscilla Ono, global makeup artist for Fenty Beauty and Rihanna’s personal makeup artist, agrees, cautioning that any shine-inducing products should be used sparingly. “Everyone wants glowy skin, but you’re not supposed to glow everywhere,” she laughs. “Apply glowy products just to the high points of your face — like your…
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