Call it the Barbie effect. Bold shades of hot pink are not only dominating the runways and red carpets this summer, but the hue is also making its way into the realm of makeup. While previously the trendcarried with it a connotation of overly sweet submissiveness or naiveté, in 2023, nothing could be further from the truth. The hot pinks we’re seeing on the lips, cheeks, and eyes of models and celebs are nothing short of a mainstay that, dare we say, might just overtake the classic red lip. “As Pierpaolo Piccioli introduced his Valentino PP Pink collection back in winter 2022, I found this wonderfully deep pink shade to signify something strong, ultra-confident, and independent,” the famed makeup artist Daniel Martin says.
The hue taking over the cosmetics industry right now goes far beyond the hype behind the Margot Robbie and Ryan Gosling movie, points out Robin Black, the distinguished global makeup artist and photographer. “It’s part of our culture right now,” she says. “The pink appeal transcends fashion—and intellectually speaking, is also a sign of our times. It’s satisfying a yearning for something we all need right now: enjoyment. Pink is the color of optimism, and in Western cultures, it’s associated with a very specific type of youthful femininity. With everything going on in the world, I think people are craving brightness and visual optimism.”
We reached out to industry tastemakers to share their favorite standout pink makeup products: from lipsticks to highlighters, blush that doubles as playful eyeshadow, and everything in between.
For a Glassy, Bold Pink Lip Color
“For high shine, I love Make Beauty Cream Supreme High Impact Lipstick in Fluorescence, says Robin Black. “This extremely high-shine, hot pink is not for the shy. If you want an updated way to wear an ’80s look or a more editorial take on the current Barbiecore trend, then this is the pink for you. What I find interesting about this formula is that, although it…
Read the full article here
