Goddess Eau de Parfum proves that some wheels can still be reinvented.
“Fragrance affects everyone,” says Emma Mackey. “It’s a chemical thing.” The Sex Education and Barbie actor is the face of Goddess, the latest addition to Burberry’s fragrance family. Twenty-seven-year-old Mackey is a natural, easygoing conversationalist; her dry humour makes itself instantly apparent as we chat in one of the many buildings that make up The Newt in Somerset, a 320-hectare estate turned luxury hotel in England where chickens, deer and cows roam the property. “It’s a good sign when you can’t smell a perfume on yourself too much; it means it’s melding with your pheromones,” says Mackey. “I mean, I’m no connoisseur — maybe that’s completely wrong,” she laughs.
Later that night, Mackey hosts a candlelit dinner toasting the launch of Goddess. The intimate affair takes place in the middle of a clearing in the forest, overlooking the English countryside, and features a mysterious vapour wafting through the air that turns out to be the new fragrance being sprayed out from among the trees. The result is a dreamy, foggy setting that smells sweet and woody — enchanted fairy-tale-core at its finest.
Goddess is a vanilla-forward eau de parfum featuring an unheard-of trio of vanilla notes: vanilla-infusion top notes, vanilla-caviar heart notes (created with a patented and sustainable new extraction process that doesn’t use water or other solvents, thus producing a powerful and undiluted form of vanilla) and vanilla-absolute base notes. Lavender, ginger and cocoa round out the fragrance profile. “Vanilla is usually only found in base notes,” says Amandine Clerc-Marie, the nose behind the fragrance, adding that formulating Goddess was a revolutionary process for her as a perfumer — one that changed her mind about how vanilla could be used. “I got to really play with vanilla…
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