Plus, three editor-approved pairing suggestions.
Customization has become standard in the beauty industry, with personalized offerings available across all categories — from pH-adapting makeup that promises a truly perfect match to AI-powered skincare that delivers a made-for-you approach to treating complexion woes. But what happens when consumers still want more? They take customization into their own hands.
Enter fragrance layering. “Layering scents is about being creative with what you have,” says TikTok content creator Noelle (@_iamnoelle), who teaches her 45,000 followers how to effectively mix and match perfumes. She says they began messaging her after being disappointed with fragrances they’d ordered online without having sniffed them first. (The practice has become increasingly common, with a whopping 773 million global consumers relying on e-commerce platforms to get their fragrance fix.)
“They’d want to essentially ‘correct’ the smell,” says Noelle. “Maybe it was too citrusy, too woody or not sweet enough for their taste. Layering can help cover up certain notes of a perfume or make others stronger.” Noelle’s go-to method is combining scents with similar or complementary notes. (Her favourite pairings are vanilla and coffee, lime and coconut and jasmine and musk.) But, she insists, there are no rules. “It all comes down to personal taste.”
Gone are the days of having a signature scent that makes a daily appearance. Instead, fragrance wearers — especially Gen Z consumers, who have grown accustomed to a unique-to-them beauty routine — are opting to combine different scents to create something entirely new and one-of-a-kind. “Developing a perfume is something many of us dream of doing,” says Noelle of the #PerfumeTok community. “Layering fragrances is the closest we can get to creating our own unique scent.”
After all, the chances of walking into a party wearing the same perfume as…
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