If health haven Erewhon had a scent, Louis Vuitton’s newest parfum Pacific Chill would be it.
On an overcast day in May, I’m sitting in a black SUV, driving up a winding road to a jaw-dropping cliffside Malibu mansion. I’m here to discover Louis Vuitton’s new fragrance, Pacific Chill, a scent inspired by L.A.’s wellness culture, and more specifically, fresh-pressed juice. (A beverage so ubiquitous in California, it might as well be a Diet Coke in 1985.) On the agenda: yogic breath-work, energy healing and a sound bath, all with sweeping views of the Pacific Ocean and plenty of celebrity sightings (it is L.A., after all).
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Now, I’m a gal who loves a treat. Online shopping from bed? Yes, please. An iced latte a day? Of course. Bi-weekly mani-pedis? A fixed expense. But treatments that slide more to the holistic side of the scale? Not historically my thing. Despite my slight skepticism about the woo-woo I’m about to experience, I decide to dive in head-first. When in Malibu.
Louis Vuitton’s Pacific Chill is the fifth fragrance dedicated to California that master perfumer Jacques Cavallier Belletrud and artist Alex Israel, who designs the perfumes’ packaging and artwork, have collaborated on together. Its inspiration is a fresh juice composed of carrots, oranges and ginger that Cavallier Belletrud drank on the patio of the Beverly Hills Hotel, surrounded by the somewhat sour, verdant smell of blackcurrants. And so, Pacific Chill, a bright, citrus-forward scent that whispers summer with its sophisticated blend of carrot seed essence, blackcurrant, orange, mint, basil and apricot, was born. “Creation and inspiration in California is just like that,” Cavallier Belletrud told us.
Before entering the modern space for an afternoon of mindfulness,…
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